The recent tumultuous events in the financial markets have understandably sparked interest in the strength and stability of every financial institution. Rest assured that Assurity Life Insurance Company is well-positioned to withstand today's economic challenges with its very strong record of financial stability and integrity. During our company's century-long history, we have weathered many difficult economic periods, including recessions, market downturns and the Great Depression. We utilize a conservative and disciplined approach to managing our investments. Our team of experts continues to monitor our portfolio to achieve high overall investment quality. Assurity has also earned a very high rating of A- (Excellent) from A.M. Best Company, the insurance industry's leading independent analyst. During challenging economic times, we believe it's important to remind our customers of our financial strength and steadfast commitment to their long-term financial security.

Please see the links below for more detailed information.

Assurity Life 2007 Annual Report

The Financial Strength of Assurity Life
A message from Assurity CEO Tom Henning

Hallmarks of Strength
Assurity's financial commitment to our Policyholders

About Assurity Life Insurance Company

A Message From the President

Assurity Life Insurance Company's origins are rooted in a century-long legacy of providing long-term security to policyholders that has earned generations of customers' confidence and trust.

Assurity offers a wide variety of insurance products and services designed to solve complex financial problems for individuals, families, businesses and professional clients. Assurity is committed to tailoring our plans to fit your wide-ranging responsibilities and lifestyle with a variety of creative solutions for wealth accumulation and protection needs.

One of the goals at Assurity is to make our affordable coverage available to as many as possible and to offer choices in how that coverage is obtained. Recognizing that consumers have different needs for coverage and different preferences for how to purchase their life insurance, Assurity makes products available in many ways. In addition to being represented by excellent brokers across the United States, Assurity also makes available products for employees through the workplace.

With assets exceeding $2 billion, Assurity has built a reputation for "best in class" service with sound, conservative business practices with a disciplined approach to financial management. Headquartered in Lincoln , Neb. , Assurity has earned a high rating from A.M. Best Company, the industry's leading independent analyst.

Assurity Life Insurance Company … helping people through difficult times.